From Strategy to Results.
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Sabiá is a strategy and business company operating at the intersection of sports, entertainment, media and iGaming.
Business advisory · Growth · Market Entry · GTM · Positioning · Opportunity Mapping · Business Models · Pricing · Commercial Strategy
Sports Strategy · Sponsorship · Rights · Properties · Activation · Events & Experiences · Portfolio Strategy · Partnerships · Monetization
Brazil Market Entry · Market Intelligence · Regulatory & Advertising Advisory · GTM · Marketing · Media · Sponsorship · Partnerships · Creators · Commercial Strategy · Local Ecosystem Navigation
Media Strategy · Content Strategy · Distribution · Broadcast Partnerships · Creators & Influencers · Branded Content · Digital Platforms · Content Monetization
From global brands to innovative platforms, a repertoire of work across new business models, sponsorship, content, media, entertainment and iGaming.
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Developed and pitched Betnacional’s Social Media and Creator strategy for BBB 2025 — Brazil’s most-watched reality show — connecting the brand with mass entertainment, creator culture and one of the country’s highest-attention media environments.
Result: the brand ranked among the top 10 most recalled during the programme.
Led the creator and influencer strategy for Superbet at Rock in Rio 2024, using the event’s entertainment and cultural relevance to build brand conversation and social presence in a highly competitive sponsorship environment.
Result: Superbet ranked among the top 10 most mentioned sponsors across social media among 85 competing brands at the event.
Created a new connection between live sports content, commerce and audience: for the first time globally, live football matches were broadcast inside a food-delivery app, turning the iFood environment into a live media and engagement platform connected to CazéTV and McDonald’s.
Recognition: 3 Cannes Lions 2024 — Gold in Creative Commerce, Silver in Entertainment Lions for Sport and Bronze in Direct.
Structured and commercialized Facebook Watch’s sports media model in Latin America, building and selling UEFA Champions League and CONMEBOL Libertadores sponsorship packages across Brazil, Mexico, Colombia, Argentina and Chile.
Results: 14× revenue growth versus prior seasons in nine months, with landmark deals including Codere, Heineken, iFood, Santander, PepsiCo, Nissan, Vivo, Amstel, Ford, PagBank and Centauro. The case also pioneered iGaming media sales on Facebook Watch in Latin America.
Led Bridgestone’s CONMEBOL Libertadores sponsorship across Latin America from 2015 to 2018, coordinating brand strategy across multiple markets and integrating advertising, media, digital, branded content, influencer marketing, PR, promotions and events, with full media management across major broadcasters and digital platforms.
Results: Best Sponsorship Communication in Brazil 2017; historic sales record for Commercial Tires; Ad Recall +6%, Digital Ad Recall +9% and Social Ad Recall +13%.
Led Hyundai’s full 360° activation for the 2014 FIFA World Cup in Brazil, connecting mass media on Globo TV, digital on UOL, Kaká as brand ambassador, trade marketing, fan zones in seven host cities and the launch of a special-edition HB20 — while aligning FIFA protocols, Hyundai Korea HQ guidelines and local Brazilian execution.
Results: market share +1.7% while the Brazilian auto market declined 7.5%; 100% of 8,000 HB20 special-edition units sold; Ad Recall +22pp; brand at the top of social media engagement during the World Cup.
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